Location: Bhopal
Reports to: Managing Director / CEO
About Vistaar Agrotech
Vistaar Agrotech Pvt. Ltd. is committed to building sustainable agri-value chains by linking Farmer Producer Organisations (FPOs) and SLRD’s Agri Clusters to national and international retail markets. We focus on promoting value-added and processed agri products, creating strong branding, market linkages, and retail expansion strategies that benefit both farmers and consumers.
Role Overview
The Vice President – Agri Retail will be responsible for conceptualizing, strategizing, and executing Vistaar Agrotech’s retail business model across India. The individual will build a robust distribution and retail network for processed agricultural products sourced from SLRD agri clusters and allied partners. The role demands a strong combination of strategic leadership, business development, brand building, and operational excellence.
Key Responsibilities
- Strategic Leadership & Planning
- Develop and implement the overall retail strategy for processed agri products.
- Build long-term roadmaps for expansion across offline and online channels.
- Align retail strategy with SLRD’s agri cluster production capacities.
- Business Development & Retail Expansion
- Identify and establish partnerships with supermarkets, modern trade, online marketplaces, and institutional buyers.
- Create new revenue streams through innovative retail formats and direct-to-consumer channels.
- Drive geographic expansion into Tier 1, Tier 2, and international markets.
- Branding & Marketing
- Develop strong branding and retail visibility for Vistaar Agrotech product lines.
- Ensure cohesive brand positioning for cluster-based products under a unified retail identity.
- Drive promotional campaigns, consumer awareness, and retail activations.
- Supply Chain & Operations
- Oversee end-to-end retail supply chain including procurement, packaging, logistics, warehousing, and retail delivery.
- Establish quality assurance systems aligned with national/international standards.
- Integrate cluster-level production into a seamless retail supply chain.
- Financial Performance & Governance
- Prepare and monitor retail business P&L, sales targets, and profitability goals.
- Optimize pricing strategies, margins, and product mix to ensure financial sustainability.
- Report key retail performance indicators to senior management.
- Team Building & Leadership
- Build and lead a strong retail and sales team across regions.
- Provide mentorship, performance management, and leadership to drive retail excellence.
- Collaborate with FPOs, SLRD teams, and market partners for smooth coordination.
Qualifications & Experience
- Minimum 10–15 years of experience in retail management, preferably in agri-business, FMCG, or food retail sectors.
- Proven track record of building and scaling retail businesses for processed agricultural products.
- Strong understanding of modern trade, general trade, e-commerce, and institutional sales.
- Experience in brand building, retail marketing, and consumer engagement.
- Expertise in managing supply chain, logistics, and quality standards for agri products.
- Strong leadership, negotiation, and stakeholder management skills.
- MBA/PGDM in Marketing, Retail, Agri-Business Management, or related field preferred.
Key Competencies
- Strategic thinking with execution excellence.
- Entrepreneurial mindset with ability to scale retail operations.
- Strong communication and negotiation skills.
- Ability to work with farmer clusters, government agencies, and private sector.
- Commitment to sustainable and ethical retail practices.
How to Apply
Interested candidates may send their CV, cover letter mentioning your present and expected salary to hr@vistaaragro.com with the subject line: Application – Vice President- Agri Retail